UneeQ Blog | Want to impress your customers? Find their 'moment of truth'!
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UneeQ Blog | Want to impress your customers? Find their 'moment of truth'!
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![Marketing: The 4 Moments of Truth [Chart] - Heidi Cohen](https://heidicohen.com/wp-content/uploads/Content_3_Factors_Define_User_Needs_-_Chart_via__HeidiCohen_August_2022-580x368.jpg "Marketing: The 4 Moments of Truth [Chart] - Heidi Cohen")
Marketing: The 4 Moments of Truth [Chart] - Heidi Cohen
A customer's Moments of Truth (MOT) is a phase in marketing which was coined in 2005 by Lafley Chairman, the CEO and… | Lawyer marketing, Marketing, Legal marketing
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